5 ways to increase your exposure

You’re a writer who needs to get her name out in the world. You want magazines, businesses, and organizations to discover how talented you are and hire you to write for them. Here are five ways to get you started on a plan that will get yourself and your business better known.

Network, network, and network some more
You’re making writing your business, and like many businesses, it’s more about who you know than what you know, at least to get in the door. Networking, both in-person at events and online through social media, is a solid way to add new clients. Make sure to at least know who your target client is and what makes you the best writer for their needs. You can also think of who can introduce you to the person who can introduce you to the contact you really want to meet.

Ask for referrals
Sure you need to have clients to be in business, so you can’t ask for referrals until you have some satisfied customers, but referrals are a powerful way to build your credibility. When a client compliments you on a job well done, take that moment to ask them for a recommendation or referral. It’s nice to assume that that client will tell a friend who will tell a friend, but ask, and you’ll make sure it happens. Or it may be more comfortable for you to could offer a future discount to clients who refer new clients to you.

Publish content
You’re a writer, so, write something and publish it. It’s the best way to get exposure. You can publish online, through your blog or online article directories (as a way to start). Get your writing published in print newspapers or magazines. Starting with local and regional publications is fun (at least I’m enjoying myself immensely writing for community papers and a regional magazine). And then you can move up to  national and international publications. And a lot of print articles also end up online, so that multiplies your exposure.

Offer a freebie
Everyone loves giveaways, especially those that are relevant and helpful. Free reports can help you accomplish two goals at once. Report content can help establish you as a good writer and as a solid, credible source of information. Offering a useful freebie can entice prospective clients to your Web site and motivate them to hire you for your services.

Blog
Having a blog helps drive traffic to your business and your business site, and it builds your brand. Your writing ability will shine through in your blog’s content, but don’t make it all about you all the time. Make sure to include useful information for your visitors. Of course you want to share what you can do, but also offer helpful links to other sites, links to resources, ways for your reader to find events local to themselves, and other similar things.

What do you do to get your name out there and showcase your writing?

Lisa J. Jackson is a solopreneur who works hard to take her own advice. She’s also a New England region journalist and a year-round chocolate and iced coffee lover. She writes fiction as Lisa Haselton, has an award-winning blog for book reviews and author interviews, and is on the staff of The Writer’s Chatroom. 

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