Business cards are just one essential tool freelance writers should have in their marketing toolboxes.
Business cards can be a way to start branding yourself. The colors, fonts, and designs are just a few ways to start discovering yourself as a business.
Think of how you’d react to these examples – plain white cards, no images, standard horizontal placement:
Business Card A is entirely in blue script (cursive) font.
Business Card B is entirely black Arial font.
Without know anything about either cardowner – you already have an impression about each one, right? So when you design your card, play around and find what feels right for you.
As for what to include on your card, here are a few recommendations:
- Have the cards be simple and inexpensive
- Include your name
- Include your business name (if you have one for your freelance writing business) or a tagline that says “freelance writer”
- List a business telephone number (I use a Google Voice number so I don’t have to share my personal phone number)
- Use a PO box (instead of a home address) if a mailing address is required for your business
- Make sure to list an e-mail address
[You never know where your business card may end up, so keeping your home address and personal phone number private are ways to stay safe.]
I use Vistaprint (and am in no way compensated by anyone for saying that). Over the years, I’ve found them to be the most reliable, reasonably priced, and of consistent good quality. It also doesn’t hurt that even when I ask for ‘standard shipping’ (up to 2 weeks), I always receive my order much sooner.
Where do you hand out your business cards?
- In-person networking events for business owners, chambers of commerce, industry-specific organizations, and so on
- Bulletin boards in places where your target market visits
- Speaking engagements
- Basically, wherever you meet people you want to work with or who may be able to connect you with someone you could work with
And, remember, just because you hand someone your business card, doesn’t mean you’re done marketing. People need to get to know you a bit before hiring you. So make sure to develop (and follow) a process for following up with people you meet – that is, if you truly want to build a career as a freelance writer.
What do you think about using business cards as a freelance writer?
Lisa J. Jackson is a New England-region journalist and a year-round chocolate and iced coffee lover. She has several business cards to suit different needs. She writes fiction as Lisa Haselton, has an award-winning blog for book reviews and author interviews, and is on the staff of The Writer’s Chatroom. Connect with her on Facebook or Twitter.