How did we live BG? Seriously, how did we live Before Google? How did we ever get anything done?
Search engines have attained ubiquity in our society, yet many businesses struggle with how to increase and maximize their search engine exposure. For so long, many have thought it was about the right tags in the right place or tricking the search engines. That strategy foolishly overlooks the ultimate beneficiary of the search engine. The human user. The user doesn’t want tricks or tags, the user wants information, accurate, timely, easy to locate, information. Information is conveyed via the content (web pages, blog posts, Tweets, Facebook updates, etc.) that a company makes available on the Internet.
On her blog, Conversation Agent, Valeria Maltoni says “Content is your digital body language. Good content is a way for your business to be useful and become attractive through search (digital media) and sharing (social media)” **
That my friends is where you come in. You, are a writer. You, are a content creator. YOU ARE ALL POWERFULL *ahem* Sorry, got a little carried away there. How do you know what kind of content your target audience is looking for?. Should you draft articles? Can content be repurposed? How can you learn what your audience wants to read? Dianna Huff knows.
Dianna started out as a copywriter. After the dot com bubble burst, she realized to succeed, she had to be able offer her clients more, so she taught her self the art and science of SEO. She is elated that the industry is finally coming to realize what she’s known all along; it is the content that matters most. Dianna is the featured speaker at next week’s SEMNE (Search Engine Marketing New England) meeting. SEMNE is “a regional association of search marketers who gather six times per year to learn, exchange information and network with other search marketers.” The organization was founded by Jill Whalen and Pauline Jakober The group is now managed by Jonathan Hochman of Hochman Consultants. According to Jonathan, “ SEO should not be a job, is it should be a skill used by all web professionals.”
Where: The Crowne Plaza Natick (Rte, 9 across from the Natick Mall).
When: Wednesday September 15, 2010 6:30pm-9pm.
Cost: $49 for non-members, free for members
If you make it be sure and say hi, my very blonde hair makes me easy to spot.
**Hat tip to Lee Odden for the link to the blog post via Linked In
Lee Laughlin is a writer, wife, and mom, frequently all of those things at once. She blogs at Livefearlesslee.com and Thisnhlife.com. Her words have appeared in a broad range of publications from community newspapers to the Boston Globe.