Now, this is very easy to do. I tweet for myself, Sisters in Crime New England, and StageSource. I use Hootsuite to maintain some semblance of control over my Twitter universe. But once in a while, I will tweet something as StageSource that should have been from SinCNE, or vice versa. But, while a tweet about Tace Baker’s new book coming from StageSource doesn’t make sense, it isn’t destructive to our brand per se. Because I save the snark for real life.
I talk to my students about this all the time, but now is a good moment to have this conversation again. Never, ever write something you wouldn’t say over a loud speaker. In a packed football stadium. Don’t put it in an email. And definitely don’t put it out on social media. There is no privacy. Don’t assume that there is, no matter what your security settings say.
Additionally, be the person you want to be on social media. If you follow me on Twitter, you know that I love theater, I teach, I write, I read. I occasionally run. You may be able to tell what my political leanings are, but only by seeing who I am RTing during debates. You don’t know if I am single or in a relationship. You don’t know the name of my nieces and nephews. You know a lot, but not everything. You know what I want you to know.
Now, Twitter is a great tool for conversation. I have made some great connections through these conversations. But it is very public. So is email for that matter. So if I want a conversation to be private, I make a phone call. If I need to rant, I ask for a coffee date. But on social media? I try to keep it positive. These days I have so many balls in the air, I am constantly asking myself “do I care if the wrong person sees this?” If the answer is yes, I edit.
It is a crazy, exciting social media highway out there. Just drive safely.