Marketing Mindset: You have a right to be here.

Knights Tale LegerThe scary part isn’t the writing. The scary part is putting your writing out into the world.

We writers can hack the long hours at the keyboard, wrestling with the blank page and coaxing our muses forth. We have grown accustomed to the voices in our heads – characters, critics, and editors. We and our personal demons have arrived at a working truce that allows us to get the words down.

But that’s just the first part of the battle, isn’t it?

If you’re hoping to get published, you have to not only create, but also promote. You must market yourself and your work to an audience. You must put everything out there where other people can see it, consume it, and judge it worthy … or not.

THAT is the scary part.

That is the thing – as much as, if not more than, lack of drive or talent or productivity – that keeps wannabe authors from becoming published authors.

I bring this up because this is my last post here at Live to Write – Write to Live until after the New Year and I didn’t want to miss my opportunity to give you a little 2013 pep talk.

I know that December is a time for reflecting back on the year gone by and scrying into the year ahead. This is the time of year many of us make resolutions and intentions. We try to cast off bad habits and establish new, healthier ones. As writers, many of our thoughts orbit closely around our creative work and dreams: What have I accomplished? What do I hope to accomplish? How will I reach me writing goals in 2013? Do I really have what it takes? Should I even bother?

If you’re not careful you can go careening off a cliff of self-doubt and insecurity.

That’s not good for your marketing.

How can you confidently and competently market yourself if you don’t believe you have anything to offer? How can you make the right connections and impressions if you feel like you don’t deserve to be here?

You can’t.

In my day job, I help my clients develop standout brands and craft great content. Though I work mostly with large companies, I do sometimes have the pleasure of working with authors, artists, designers, creative entrepreneurs, etc. In my experience, the first order of business with these folks isn’t establishing a value proposition or unearthing the brand story or developing the voice for the website. The first order of business is getting the client into the “marketing mindset.”

If you’re going to have to go out there and sell yourself and your work (which, you will have to do if you want to be published), you need to get into a marketing mindset, too. You need to believe that you have a right to be here.

I wrote a post about this on my home blog at Suddenly Marketing. I’d love for you to head over there and read Marketing Mindset 101: You have a right to be here. It’s my soapbox pep talk. It’s what I say to friends and clients who seem unsure, tentative, and doubtful when it comes to marketing themselves. It’s my rallying cry to incite people to action.

2013 is a brand new year, people.

Anything is possible.

This might be your year.

Are you ready to make the most of it?

Do you have the right marketing mindset?

Jamie Lee Wallace is a writer who also happens to be a marketer. She helps her Suddenly Marketing clients discover their voice, connect with their audience, and find their marketing groove. She is also a mom, a prolific blogger, and a student of voice and trapeze (not at the same time). Introduce yourself on facebook or twitter. She doesn’t bite … usually.

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Image from A Knight’s Tale © 2001 Columbia Pictures Industries, Inc. All Rights Reserved – sourced from IMDB

23 thoughts on “Marketing Mindset: You have a right to be here.

    • I love you for that, Beth! 😉
      Have you seen the movie? It’s a great story (classic story structure) and has Heath Ledger dancing to David Bowie. It just doesn’t get better than that. 🙂 Glad to have offered some Wednesday morning inspiration!

      • Haha, always nice to know that one is loved 😉
        Yeah I have, we studied Chaucer for my English A Level, and for some strange reason I knew the knight’s tale far better than all the others where there a, wasn’t a movie, and b, was no relation to Heath Ledger…mmmmmm xox

  1. Great post. I’m one of those fear/self-doubt types…and now I feel like I should be apologising for being SO pathetic! Lol. Will make it my goal for 2013 – to get into the right mind-set and cultivate some self-belief. Thank you for the prod in the right direction! 🙂

    • Happy to “prod.” 😉
      Self-doubt is completely natural. You’re not pathetic. You’re human.
      Creatives are especially vulnerable to those feelings because what we do is so much a part of ourselves.
      BUT … there comes a time when you have to believe and go for it. I hope 2013 is that year for you!

    • Thank you so much. So happy you enjoyed it and will share.
      I’m so curious – a “journaling club?” I’ve never heard of such a thing, but it sounds fascinating!

  2. I identify with this! I’m always second guessing myself and my words. Sometimes it is defeating…self-defeating. Thank you for the pep talk! I’m excited to read your marketing piece…headed there next! ~ Sheila

    • Happy to deliver a pep talk to fellow writers! My soapbox is always handy. 😉
      Hope you enjoy the post. Thanks for popping over there!

  3. It’s interesting how much this hit home with me. I only recently started blogging and for such an opinionated person I am really struggling to put it out there for others to read. I am finding humour to be my safety net. My goal is to really stretch and find my voice in blogging.
    Great post!

    • Congrats on your new blog and good luck stretching into your voice. It’s always a journey, but one that’s worth the effort and – happily – never really ends. 🙂

  4. Just this month I finally made my blog public after 6 months of letting it sit in draft form. As I did, I also decided to start reaching out and reading many more blogs. I found yours and I am so very glad I did. I will take courage from your strength that you prod us towards. Thank you. Kate

    • Wonderful first step, Kate.
      Putting ourselves out there can be scary at first, but 99 times out of 100, you’ll look back and wish you did it sooner because the sooner you get out there and start getting some feedback and having some conversations, the sooner you’ll be able to learn what’s working and what’s not.

      Taking the risk of being visible comes with the reward of growing faster.

      Good luck!

  5. Thank you so much for the reminder. I’m new to the blogging world. I love to write and finally have the courage to share it with the world. I truly value your insight and encouragement.

    • You’re so welcome, Bryana (such a lovely name!).

      I’m very happy if reading these words helps give you courage.
      Our words have more power when we release them into the world.

      Welcome to the blogosphere!
      🙂

  6. You have an uncanny knack of getting inside a writer’s head!
    Such honesty in these words. The edge of the cliff looms ahead for many writers, including myself. It can be a struggle to maintain a positive attitude when things don’t work out or the journey becomes one of hardship.

    I took most of December off to contemplate and regroup mentally. Physically, I have been ill, but it’s the mental challenges that pose the greatest risk in terms of adversely affecting my accomplishments as a writer.

    This post addresses what we all know to be true: We are our own worst enemy!

    For me, 2013 will be the Year of Persistence! Very important to know we have a right to pursue our dreams. More important to understand and accept difficult challenges and manage to plow ahead.

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