We writers can hack the long hours at the keyboard, wrestling with the blank page and coaxing our muses forth. We have grown accustomed to the voices in our heads – characters, critics, and editors. We and our personal demons have arrived at a working truce that allows us to get the words down.
But that’s just the first part of the battle, isn’t it?
If you’re hoping to get published, you have to not only create, but also promote. You must market yourself and your work to an audience. You must put everything out there where other people can see it, consume it, and judge it worthy … or not.
THAT is the scary part.
That is the thing – as much as, if not more than, lack of drive or talent or productivity – that keeps wannabe authors from becoming published authors.
I bring this up because this is my last post here at Live to Write – Write to Live until after the New Year and I didn’t want to miss my opportunity to give you a little 2013 pep talk.
I know that December is a time for reflecting back on the year gone by and scrying into the year ahead. This is the time of year many of us make resolutions and intentions. We try to cast off bad habits and establish new, healthier ones. As writers, many of our thoughts orbit closely around our creative work and dreams: What have I accomplished? What do I hope to accomplish? How will I reach me writing goals in 2013? Do I really have what it takes? Should I even bother?
If you’re not careful you can go careening off a cliff of self-doubt and insecurity.
That’s not good for your marketing.
How can you confidently and competently market yourself if you don’t believe you have anything to offer? How can you make the right connections and impressions if you feel like you don’t deserve to be here?
In my day job, I help my clients develop standout brands and craft great content. Though I work mostly with large companies, I do sometimes have the pleasure of working with authors, artists, designers, creative entrepreneurs, etc. In my experience, the first order of business with these folks isn’t establishing a value proposition or unearthing the brand story or developing the voice for the website. The first order of business is getting the client into the “marketing mindset.”
If you’re going to have to go out there and sell yourself and your work (which, you will have to do if you want to be published), you need to get into a marketing mindset, too. You need to believe that you have a right to be here.
I wrote a post about this on my home blog at Suddenly Marketing. I’d love for you to head over there and read Marketing Mindset 101: You have a right to be here. It’s my soapbox pep talk. It’s what I say to friends and clients who seem unsure, tentative, and doubtful when it comes to marketing themselves. It’s my rallying cry to incite people to action.
2013 is a brand new year, people.
Anything is possible.
This might be your year.
Are you ready to make the most of it?
Do you have the right marketing mindset?
Jamie Lee Wallace is a writer who also happens to be a marketer. She helps her Suddenly Marketing clients discover their voice, connect with their audience, and find their marketing groove. She is also a mom, a prolific blogger, and a student of voice and trapeze (not at the same time). Introduce yourself on facebook or twitter. She doesn’t bite … usually.
Image from A Knight’s Tale © 2001 Columbia Pictures Industries, Inc. All Rights Reserved – sourced from IMDB