The adage of ‘if you build it they will come’ can be applied to a writer’s platform.
If you build a strong platform, business will find its way to you.
Building a platform doesn’t happen over night, let’s say that right at the start. Most likely, the experience may turn out to be something like a successful author who says “It took me 8 years to become an overnight success.” No one, except you, truly knows the effort you put in to building your business. But with a strong platform, one day everything will click into place and you’ll realize the effort was worth it.
So, what goes into a strong writer’s platform? Here are some pieces to consider:
- Your website and/or blog is a great place to start. Make sure to have your photo, bio, some samples of your work, descriptions of past projects, and a list of your writing services and specialty
- Blog posts. Your blog content showcases your writing skills, interests, and your area(s) of expertise. Write for the markets that have the type of projects and assignments you want to do.
- Newsletter. If you have enough content, advice, resources, or news to share with your target audience for a monthly or weekly newsletter, this can be a great way to establish yourself as an expert in your area of interest.
- Publication credits. Whenever you have something published (with or without your byline) in magazines, online article directories, or relevant-to-your-industry websites, list the credits. Guest blogging counts, too! They can go a long way to a strong platform.
- News releases. Keep an eye to when you do something newsworthy and share the success with your community through a release. It’s a type of pat on the back, but as long as you’re showing your value, you can attract more interest, and eventually more business.
- Useful comments and social media posts. Target specific forums, blogs, and social media sites related to your target market and follow them consistently. Leaving comments can get your name in front of thousands of people, but the key is saying something useful.
These are just some pieces to consider in building a writer platform. You can also publish books, teach workshops, lead webinars, and find other ways to expand your reach.
As long as you focus on showcasing your writing skills and talents, you don’t need to limit yourself to the size of the platform. And not all the pieces have to be the same size. Get creative, reach, stretch, and build your platform – it should end up being as unique as you are.
A strong platform will help attract the work you want to do.
Have you started building your platform?
Lisa J. Jackson is an independent writer and editor who enjoys working with businesses of all sizes. She’s changing her business platform in 2014 and looks forward to the new challenges. She loves writing about NH people, places, and activities. You can connect with her on Facebook, Twitter, Google+, and LinkedIn.