Self-marketing does not have to be icky

I was recently talking to a friend of mine about self-marketing.

self-marketing does not require gloves

self-marketing does not require gloves

She readily admitted that she was not strong at self-marketing her book, in fact, when she said the word “self-marketing” a visible shiver went down her body. Too many people see “self-marketing” as being boastful, as something that is icky and not to be touched unless wearing rubber gloves.

Oh not true. So not true.

Self-marketing is a chance for you to share the enthusiasm you have for your work. You don’t have to say that you are the greatest thing that has set foot on the planet earth, but you do have to say that your *idea* is a worthy one, deserving of being looked at.

I love to self-market.

It’s how I got my first egg noticed (I put it up on ebay at a starting price of $729.93 because that’s how much it cost us to get to that first, golden egg.)

It’s how a story about our chicken painting a picture with her feet which was then auctioned off to help a local playground fund got picked up and shared around the world.

It’s how I’ve been interviewed on TV for things I write about.

Basically, I see self-marketing as a way to spread my word to others, in short – it’s a way to teach.

So what can you do to promote your work?

Make it timely
If there is a current event that ties in your subject then use it. Have blackberries just been discovered to contain the elixir to longevity? Then write a press release about that finding and provide a link to your blackberry cookbook published last year and then send it out to every news agency you can.

Figure out how to connect what you’ve done with what’s going on.

Create anniversaries
It’s been six months since your book was published. Have a ½ birthday party and create some buzz by having a give-away or contest. Has your book just come out in paperback – why, have another party! Give people a reason to notice your accomplishments.

Invite others to participate
I recently met Ridley Pearson who was on tour promoting his Kingdom Keepers series. For his last book, he invited fans to submit paragraphs they thought should be in the book. Out of the 55K entries, he and his team chose 60 paragraphs to use in the final book.

Did you see that first number? 55 – thousand, that’s a lot of attention for something that hasn’t even been published yet. Smart guy, that Ridley.

Promote fan fiction on your site or hold a photo contest – just be sure to reward people for their involvement.

Contact any and all publication editors you know and offer to write an article
Editors need content, if you can write about a topic, your work will be considered. Sure, you might not get paid, but you can keep it short and in your bio make sure that you point to your blog, website, and recently published book.

Be sure to include good quality photos with the articles and those editors will become your new best friends.

Get involved in the community
Donate copies of your book for local auctions. Consider teaching a writing workshop. Create a basket of items in your genre (chickens, anyone) for a raffle. Get your work involved in a fund-raiser.

Don’t just stop at donating *things* – join local groups or civic organizations. Word of mouth is an important way to get people interested in what you do. You wouldn’t want to talk only about yourself but, if in my case, the topic of chickens came up, you can bet that I would have something to say on the matter.

Talk, talk, share, and talk some more about your topic and your work, people’s natural interest will do the rest.



Wendy Thomas is an award winning journalist, columnist, and blogger who believes that taking challenges in life will always lead to goodness. She is the mother of 6 funny and creative kids and it is her goal to teach them through stories and lessons.

Wendy’s current project involves writing about her family’s experiences with chickens (yes, chickens). (

23 thoughts on “Self-marketing does not have to be icky

  1. Reblogged this on amackblog and commented:
    This is wonderful for my own future reference! But it’s the same in anything- especially in the job search process. One of the greatest things you can do is “share the enthusiasm you have for your work” because passion is powerful 😉 I think effective self-marketing nurtures positive self confidence, and I think positive self confidence makes self-marketing more comfortable and natural.

    Go forth and be great! Support your hard work,

  2. Thank you very much for writing this piece. You have provided easy ways to promote and I am grateful. As a new blogger, I feel like a fish out of water when self promoting – like it should be someone else promoting me. I can see the error in this line of thinking, after reading your post. Who better and most appropriate than ourselves to get the good word out about what we have to offer. Excellent post.

  3. As long as you sell to people respectfully and actually have something people would want, I think it’s all good. Getting the idea or picture of creepy marketing execs or used car salesmen out of your head is hard though and you’d never want to be pinned as one of them. Great post

  4. Marketing … the most difficult part of writing a book — that bit, the book bit, suddenly seems easy! I guess as writers we are naturally on the solitary side and those on that side often don’t like to sell themselves too much, or boast as it sometimes feels (even though it’s actually not). Thanks for the tips, anyway, and I’ll let you all know if, as and when I find the magic ‘marketing’ button on my keyboard … I’m sure it must be here somewhere! Maybe it’s in one of those strange combos, like the mysterious combo to be able to write the copyright symbol instead of copy-and-pasting it from a google search!
    In this marketing spirit anyway, I’ll sign off with my name and a link to my book just below it, a thought provoking while lighthearted read about the 5 crucial elements of being, the things that really make us tick! Thanks for the post.
    Davey Northcott
    ‘The Path Through the Eye of Another’

  5. Wonderful article that makes you feel like moving things…
    But when you are home bound for most of your time and are too tired to do much… 😦
    That’s when you can’t count on yourself.
    The book has to make it’s way by himself. 🙂

  6. Great post but the talk, talk talk to others about your work is still daunting to me. I have one adult book coming out soon and am a little terrified that it will be a complete and utter flop. But unless I try I won’t know how to improve.

  7. Shameless self promotion is the name of the game. If I didn’t believe my stories were as good as any I wouldn’t have published them. Most people can’t conceive of the concept of writing a novel; I’m way ahead of them.

  8. Thanks Wendy – I have shared this with a friend who is at the beginning stages of self-marketing. You always have such encouraging things to say!

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