How are you? Good? Good.
I’d like to talk with you for a minute about what is probably the most important page on your writer/author website: The About Page.
The About Page may seem like a fairly run-of-the-mill page, but it’s statistically one of the most frequently visited pages on a site. No matter where people enter your site (your home page, a blog post, your books page, etc.) there’s a pretty good chance that they will also take a look at your About Page. Is your About Page doing its job?
A while back, I wrote a post for my marketing blog: How to Write an About Page – 5 Steps to Get It Right. The post is a bit of a rant, but I prefer to think of it as a loving intervention. In it, I explain – in detail and with common mistakes & solutions – the 5 steps that will ensure you’ve got a great About Page that helps you catch and hold the interest of your site visitor, convey the value of what you do (to them), and – bonus points! – get them to take one step closer to being an actual reader.
The 5 Steps I review in the post are:
- Remember that it’s never about you
- Include all the important information
- Make it personal
- Make it visual
- Show ’em what’s next
I hope you’ll check out How to Write an About Page – 5 Steps to Get It Right. And, I hope it helps you make your About Page a real workhorse.
[AUTHOR UPDATE]: Please note that as of Saturday, April 4th at ten AM EST, I am considering comment entries for the free About Page consultation closed. Please feel free to leave a comment if you like, but please note that I will be selecting the two winners from those folks who have already left a comment. Thanks!
In fact, I’m so revved up about improving the world one About Page at a time that I’d like to offer two readers a free About Page consultation.
If you think your About Page could use some help, and you’re willing to let me publish a “Before & After” here on Live to Write – Write to Live, let me know in the comments (and include a link to your website!). I’ll pick two winners, and get in touch via email. Then, over the next few weeks, we’ll work together to give your About Page a bit of a makeover.
Talk to you soon. Now, go check out that post! 🙂
Jamie Lee Wallace Hi. I’m Jamie. I am a content marketer and branding consultant, columnist, sometime feature writer, prolific blogger, and aspiring fiction writer. I’m a mom, a student of equestrian and aerial arts (not at the same time), and a nature lover. I believe in small kindnesses, daily chocolate, and happy endings. Join me each Saturday for the Weekend Edition (a fun post and great community of commenters on the writing life, random musings, writing tips, and good reads), or introduce yourself on Facebook, twitter, Instagram, or Pinterest. I don’t bite … usually.
Image Credit: Mark Falardeau