So you’re creating the life of a freelance writer. You’ve been paid for your writing, you’ve had a few clients. You love the feeling of creating content — and getting paid.
Now you’re asking yourself if it’s time to start charging (more) competitively for your work. Or maybe you’re thinking of narrowing your niche and specializing in a certain type of writing service.
Is the time now? How do you know when to expand your business?
If you’re asking yourself these questions, you’re close to that moment. When you are seeking new projects and thinking of trying new types of content, it’s a sure sign that you’re feeling confident with your current skill set and are ready to push out of your comfort zone to try more.
If you simply want to charge more, do some research on what current writers charge for that type of content. Maybe you’ll find you’re already charging a similar rate. If you aren’t, you can assess your skills and determine if a price increase is appropriate or not.
If you want to try a new type of writing — perhaps for a medical company and you have never written a medical paper in your life — learn as much as you can about the type of writing you want to produce. Read, read, read, and read some more of the type of content. Seek out companies who have published the type of content and practice writing in a similar style.
Seek out courses in the type of writing you want to produce. If you want to move from process/how-to guides to a white paper, there are a lot of differences.
It’s a definite step in the right direction to already be a paid professional writer. You have a skill set. You know how to write. But now you need to move to the next level and learn the applicable tricks of the trade for your new niche.
It’s not possible to know all the details about a particular writing style before you start charging for it. Even if you specialize in it, there’s always something new that comes along. And if you wait until you (think) you know all there is to know, you’ll never get started.
How did you get started as a freelancer? You educated yourself, you researched, you practiced, you searched out markets seeking your skills. It’s time to do that again.
Before you know it, you’ll have that ‘moment’ and know you’re ready to move forward and add a new type of writing service to your current portfolio.
It’s time to move beyond your comfort zone.
Lisa J. Jackson is an independent writer and editor who enjoys working with manufacturing, software, and technology businesses of all sizes. She loves researching topics, interviewing experts, and helping companies tell their stories. You can connect with her on Twitter, Facebook, and LinkedIn.