I’ve written about this before–the difference between being an author and being published is vast. By published, I mean being engaged in the business part of writing. While it is, and remains, a thrill to hold a book I wrote in my hand, the business is fraught. Publishing trends, consolidation of publishing companies, e-books, making a living. I firmly believe that remaining grateful for the opportunities I’ve been given is the best path forward. However, I need some help navigating that path.
Help comes from many places, including Jane Friedman. She teaches, blogs, speaks at conferences, and offers a variety of services. Her blog posts are terrific. A recent post was called “4 Lessons for Authors on the Current State of Publishing“. It is definitely worth reading the entire post, but today I want to focus on one piece of advice she offered.
“An author’s online presence is more critical than ever to long-term marketing strategy.” She has a good deal of advice in this area, but supported one of the decisions I made early on. I don’t separate my online lives. J.A. Hennrikus short story writer and Julianne Holmes author of the Clock Shop Mysteries–you may take different roads to get there, but you will end up in the same place.
I am on Facebook, Twitter, Pinterest, and Instagram. I have a url for J.A. Hennrikus and one for Julianne Holmes, but they both end up the same place. I blog here and at Wicked Cozy Authors, and both places I use both names. Am I doing this all perfectly, or even well? I don’t know. What I do know is that I am trying, and in this publishing climate, trying counts for something.
J.A. Hennrikus writes short stories. Julianne Holmes writes the Clock Shop Mystery series. Just Killing Time, the first in the series, has been nominated for a Best First Agatha award.