Do you know what your (writing) clients want? What they really really want?
If you know the Spice Girls’ “Wannabe”, sing along with me for a moment:
“Yo, I’ll tell you what I want, what I really, really want
So tell me what you want, what you really, really want
I’ll tell you what I want, what I really, really want
So tell me what you want, what you really, really want”
Okay, smile break over; back to the business of running your business!
What is it that clients really want?
Think about what you want when you seek out a new service provider – auto repair, home repair, hair stylist, etc.
Like your client, you want competence. You want to know your money will be well spent on someone who can provide what you are looking for. In some cases you may even want to pay extra for someone you know will deliver above and beyond what you need, right? It’s no surprise that your client expects the same, then, right?
Also like your client, you want the business service to be convenient. Whether it’s a service done all online, or if you have to drive to a brick and mortar location, the business service needs to be convenient to your needs. Again, if this seems reasonable when you are seeking a service, it’s true for your client.
If you (or your client) finds the above two qualifications, the next most relevant one is confidence from the service provider. I mention this because finding someone convenient to work with and competent in what they can do are important, but when the time comes to deal with the person face to face (or on the phone or through a video chat of some sort), if you’re unable to feel comfortable speaking with them, it probably won’t be a successful partnership.
I’m not talking about someone being shy, it’s more about the person being uncertain that he can deliver what you are asking – if they are unable to answer questions they should know the answers to. If you say, “How about this?” and his reply is, “Hunh?” That isn’t a confidence booster. When seeking a service, you know the basics of what you want, but you aren’t the ‘pro’ – which is why you are seeking someone – you don’t know what you don’t know, right?
When a client comes to you, he may know he needs writing services, but isn’t quite sure exactly what he needs. This is where you confidently explain your writing process and the options available to him. When he asks “What about this?”, you say “Well, it’s X, Y, or Z.”
Be confident in your offerings and always be honest with the client. Think about how you want to be treated when you are shopping for a service provider, and know the person asking you questions is seeking the same.
What other aspects are important to you (or your clients) when you are seeking a business service provider?
(The images are meant to be cute examples to reflect how we all want something different.)
Lisa J. Jackson is an independent writer and editor who enjoys working with businesses of all sizes. She loves researching topics, interviewing experts, and helping companies tell their stories. You can connect with her on Twitter, Facebook, and LinkedIn.