I see this statement on the back of business cards all the time now:
“The finest compliment I can receive is a referral from my friends and past clients.”
Personal referrals are definitely (the most?) powerful when it comes to building a business. And when referrals become the driving force that brings you new business, well, it might be time to have a staff!
However, word of mouth marketing can’t start until you’re established, so having it be your only method of marketing probably won’t work well. I mean, people can’t refer you until they know you can deliver what they need when they need it, right?
So, what other marketing options do you have? You want to use the best method(s) for getting the word out about your writing service that enables people to get to know, like, and trust you — with the goal of them deciding to work with you.
A great place to start is to think about a recent purchase you made – especially for a service – how did the business owner attract you? What captured your attention enough to pursue picking up the phone (or e-mailing) for more information? What did you find most important and particularly appealing?
- LinkedIn / Facebook / Twitter / Other social media
- Print ad you received through the postal service
- You met and spoke with the business owner at an in-person event
- Article you read written by the business owner
- A webinar or other online event you participated in
- A book you read
- Business card
You can also look at a competitor to see what marketing methods they use for attracting business. Ask yourself these questions and how they relate to your target market:
- What is it that I like about what they are doing?
- What is it that I don’t find particularly appealing?
These are just some overall questions to ponder and ideas to consider to get you started in marketing your business.
It’s insightful to realize what pulled you in enough to ‘make a purchase’ — and a great way to start connecting with your market, since what you find attractive is probably what your target clients will find appealing.
What is one of your go-to marketing methods that works well for you? (mine is LinkedIn)
Lisa J. Jackson is an independent writer and editor who enjoys working with businesses of all sizes. She loves researching topics, interviewing experts, and helping companies tell their stories. You can connect with her on Twitter, Facebook, and LinkedIn.