Writing to Inspire Change

As writers, we need to be able to write about difficult topics and to inspire our audience to take action. In these difficult times, especially after the murder of George Floyd, we need this skill even more. We need to be able to write clearly about our emotions, our reactions, and our vision. 

Alexandra Franzen, a writer and copywriter who I think is brilliant, as well as open-hearted, has designed a writing class for our times. It’s a fundraiser class for Black Lives Matter, so give what you can, or let her know you can’t at this time, and take the class. 

Here’s the link to How to Inspire People to Listen, Care, Take Action, and Change the World. The class will take place on June 10, 2020, at 5 PM EST. You can watch the live-stream video (60 minutes) or watch the recording later. There’s also a workbook you can download. 

Alexandra is going to cover: 

  • 3 ways to make your writing stronger and inspire people to listen, care, and act.
  • What you can learn from some of the world’s most powerful speeches, essays, TED talks, and how to apply these same techniques to your own writing.
  • Why anger is a totally valid emotion, and how to express anger in a way that ignites people to take positive action.
  • How you can inspire change right now, regardless of your platform, and whether you are speaking to one person, a board room, or thousands of fans online.

I hope you’ll join me on Wednesday at Alexandra’s class. Together we can continue to make the world a better place through our words, our actions, and our hearts. 


Diane MacKinnon, MD, is a Master Certified Life Coach who used to work as a Family Physician. She’s passionate about writing and journaling and is (still!) working on her first book, a self-help book for medical peeps. You can find her at her website, www.dianemackinnon.com.

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